This month, we’re talking income claims. We know, we know. They seem trivial in the grand scheme of things because you’re eager to do whatever it takes to succeed. But before you write them off, consider the very real risk income claims pose to the business you’ve worked so hard to build.
By now, you’ve probably heard about the Federal Trade Commission’s (FTC) charges against a major network marketing company, AdvoCare. You can read about the ruling here, but in a nutshell, the company can no longer use network marketing to sell its products, due in part to deceptive income claims. So, we think now is the perfect opportunity to review the 2 types of income claims the FTC examines and why it’s important to understand them as you talk about your Kynect business.
These include any reference to monetary income earned from Kynect (MEI, weekly bonuses, etc.) and statements about potential monetary income from Kynect. Phrases like “financial freedom,” “pay off debt,” “residual income,” “lifetime income,” “mailbox money,” etc. fall under this umbrella.
These are statements or references to a certain standard of living made possible by income from Kynect. This can include statements like, “I quit my job” and “fire your boss," but it can also include pictures of vacations, cars, houses, etc. If you tie things like this to Kynect, they become lifestyle claims.
So Now What?
You might be thinking, “I want my prospect to know there’s amazing benefits and income potential through Kynect, and I’m up-front about what it takes to earn those things.” That’s good! Just remember to pair your transparency with disclaimers if you’re making an income claim.
The Income Claims Checklist is available in Kynect Central and the Life Kynected – Kynect Associates Facebook group to guide you toward the best disclaimer for your situation. We would also recommend that you review Kynect’s Income Disclosure Statement for more information about average Associate earnings.